............................................................................................... Put an end to a common taboo

............................................................................................... Put an end to a common taboo




Client: Ferring Pharmaceuticals | Award: € 10,000 | Deadline: Closed

Help us find new ways to create awareness and understanding of bedwetting in children. We’re looking for your creative ideas for innovative use of communication tools that could transform the way bedwetting is perceived and treated.

WHO
Ferring Pharmaceuticals specialises in medicines for urology, reproductive health, gastroenterology, endocrinology and osteoarthritis.
Ferring’s strength is extensive knowledge of peptides and the role they play in the human body.

Ferring is proud of the fact that their medicines help improve the lives of many thousands of people every year - it’s what drives Ferring to innovate continually. Find out more about
Ferring, and more about some of our work with child bedwetting clicking on these selected links - just for inspiration:





WHAT
Contrary to popular belief, bedwetting is not always a psychological or behavioural problem - it is a recognised medical disease (Primary Nocturnal Enuresis-including overproduction of urine during night). More than 5 million children in Europe alone suffer from it, making bedwetting the 2nd most common chronic condition in children after asthma.

Despite these numbers, many parents lack awareness and understanding of the condition. It becomes a taboo in the family and social environment, and is hard on a child’s self-esteem. Since it’s not a fatal disease, many doctors simply let desperate parents and their children struggle with routine toilet training to postpone the problem, while hoping the children will grow out of it, instead of providing effective treatment. Although bedwetting tends to disappear spontaneously as the child grows, a significant proportion of patients continue to wet the beds into adolescence or adulthood.

For decades, Ferring Pharmaceuticals has been working around the world to raise awareness of the disease—and the fact that in most cases, it can be treated effectively and permanently. Help is available. Not enough parents and health care professionals are taking advantage of it.

That’s where you come in. We’re looking for smart new ways to bring a high profile to the condition. Your idea could be a traditional communication campaign, a logo, a PR strategy, social media… whatever you think is the most innovative and effective way to get the message across to parents, school teachers and physicians.

WHAT NOT
Please don’t send us anything generic or that’s already been done - we want to be challenged, and are looking forward to being surprised by innovative ways and ideas that are fresh, creative and effective.

WHAT TO SEND
To help us quickly understand your submission, please submit the following:

1. A summary of your submission (no more than 1 page)

2. A detailed description of your idea. What is it? What media? In what way is it innovative?

3. Thoughts on execution: How do you see the idea being implemented? Whatever you can provide to excite us about your solution, such as timings, process or text examples, would be appreciated.

4. You are also welcome to include other information that helps us get a better understanding of your idea, including visuals/ photos/ videos/ drawings. Please add a description of anything you include.

5. Intellectual Property, Legal: We are interested in any intellectual property information regarding possible patents, trademarks, copyrights, etc. This includes IP you own or that others own that might present a conflict.

6. Please submit in line with the
Boblr® Format and Submission Standards

You can submit as many ideas as you like. Please submit each idea separately. Entry is free.

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Please note that by uploading your Solution, you accept the Boblr® Terms and Conditions




AWARD
A one time award of € 10,000 will be paid for all rights to the winning submission.

WHEN
CLOSED on January 16th, 2012, at 12 am (UTC)

CRITERIA
We’ll be judging ideas for:

Originality: Unusual, daring, creative and fresh use of traditional or non-traditional media.

Urgency: Does it get the message across about the fact that you need to DO something and manage the problem actively, and NOT wait to let it go away.

Effectiveness: Is it obvious that the idea will get lots of parents, school teachers and physicians to talk about and understand the seriousness of bedwetting in a positive way?

Professionalism: Is the idea feasible and in line with pharmaceutical industry guidelines, as well as a non-joking communication?

Reach and impact: Can the idea be used globally, perhaps with some local adaptation?