............................................................................................... Online video campaign for high profile jeweler

............................................................................................... Online video campaign for high profile jeweler




Client: Jewelove | Award: € 1,000 | Deadline: Closed

Produce a gem: Develop videos and video campaign ideas for web promotion of an international jeweler.

WHO
Jewelove is a fine jeweler based in Jaipur, India. Our family has been in the gem & jewelry business for 101 years, a span covering 4 generations. We manufacture, retail, wholesale & distribute fine gold, platinum, diamond & colourstone jewelry.
Information about Jewelove is available at our page on
Facebook

WHAT
We are looking for great videos/a video campaign for promotional purposes for Jewelove, with the potential to go viral. The video can be in any genre as long as it has the potential to go viral and connects Jewelove well with customers.
Hint : Based on our studies, relevant humour/satire can be a good approach. We'd prefer a video campaign of related/connected videos, which deliver the message individually as well as collectively.

Our primary target audiences are high income professionals 20-40years, entrepreneurial women, and business women.
The video must be relevant for women.
By the end of the campaign, we want our audiences to know Jewelove is a fine jeweler.
We are new to retailing compared to our competitors, but thanks to our family legacy in the business, we are known worldwide for our ethics and transparency.
Our brand’s tone – Authentic and frank
Our style – Modern

WHAT NOT
We'd prefer to avoid using profanity.

WHAT TO SEND
We are looking for submissions that communicate your idea concisely and clearly. Help us quickly understand key points, and please send the following for each video you submit:

1 A description of:
a. The idea behind your video or campaign
b. How it is unique and relevant to Jewelove
c. Why you think the video has the potential to go viral, and how additional videos would build on it
d. Other information: You are welcome to include other information that helps us get a better understanding of your video and concept.

2 A rough script or storyboard for at least one video as well

3 Please submit in line with the
Boblr™ Format and Submission Standards

4 Intellectual Property, Legal: We are interested in any intellectual property information regarding possible patents, trademarks, copyrights, etc. This includes IP you own or that others own that might present a conflict.

5 Please note, that by submitting your Solution, you accept the Boblr™ Terms & Conditions

You can submit as many videos and video campaigns as you like. You must submit a separate description for each one.
Entry is free.

Production of the video at this stage is not required, Jewelove will pay for that after we have found the right idea.

When you are ready to upload files, please use our Webcargo service and simply click on the button and follow the instructions. No need for usernames or passwords, and files will be securely encrypted when sending.

Please note that by submitting your Solution, you accept the
Boblr™ Terms and Conditions



AWARD
Each winning video will receive € 1,000. More winners could be selected.

WHEN
Closed

CRITERIA
Your video will be judged on:
1. The engagement the video makes with the viewer/customer.
2. The video’s potential to go viral.
3. Any exceptional content that attracts people.
4. The way Jewelove is represented, promoted and perceived in the video.
5. Overall quality of the video, including shooting/animation, editing, connection with the music etc.