............................................................................................... Design a symbol communicating stability

............................................................................................... Design a symbol communicating stability

Client: Chr. Hansen | Award: € 3,000 | Deadline: Closed

Create a powerful symbol, which simply visualizes our products’ strengths. The symbol should be informative worldwide and effective also in very small sizes on packaging materials.

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Chr. Hansen is a global bioscience company that develops natural ingredient solutions. Among our products, we develop probiotics strains that have proven health benefits. These probiotics are added to foods and drinks or sold as dietary supplements all over the globe, ensuring hundreds of millions of people around the world benefit from our products every day. Find out more about probiotics and our company here.

Probiotics are very sensitive towards humidity and temperature, as they are live bacteria, and stability is a critical factor in product quality. Therefore Chr. Hansen constantly invests in technologies to be on the forefront, and has recently made 2 important innovations:

Normally, probiotic products have stability data measured at room temperature (25°C). In many countries this is not high enough for obvious climate reasons. Now Chr. Hansen’s probiotics can manage a room temperature of 30°C.

3 years’ stability
Previously, Chr. Hansen could offer 2 years’ stability of our probiotic strain, but thanks to our innovations, we are now able to offer 3 years’ stability to our customers.

As the combination of 30°C and 3 years stability is unique to Chr. Hansen’s probiotics, it’s an attractive and valuable story to tell. We want to tell this story in our symbol!

When designing the symbol, we would like you to consider:

1 In a simple way to visualize and communicate the uniqueness of 30°C and 3 years

- Focus and play with the numbers ’30’ and ‘3’. If you like, you could choose to use ‘36’ instead of 3, referring to months instead of years.
- You could choose to include text, however it’s not mandatory, using ‘stable probiotics’ or another simple wording in English.
- The symbol should be easy to decode, however, don’t be afraid to simplify, as a detailed description of the story will be included in a separate text.
- Do not refer to the Chr. Hansen identity or include the Chr. Hansen name or logo, as our symbol should function on its own.

2 The symbol will not only be used by Chr. Hansen in our branding materials and presentations towards our b-t-b customers, but also by our customers on their packaging materials as well as communication materials towards their retailers (e.g. pharmacies, supermarkets, drugstores), and in some cases it will also be seen by consumers all over the world.

3 The symbol should be used as a stamp, badge or mark of quality, just like a certification and thereby communicate authority.

4 Despite its simplicity, make your design distinctive, as it’s our intention to make a logo trademark application of the symbol to protect it.

5 As its usage will cover many sizes (as small as 1 cm x 1 cm) you have to ensure that it will be efficient, not only in powerpoint presentations and brochures, but also when used in a small size eg. on a label on tubes.

- You could choose to create two versions of the symbol, one for very small sizes with a simple and compact design and another version with a similar design but with more text included.

6 In terms of form there are no restrictions, and it’s up to you to make it square, round or even a triangle.

7 Use maximum 2 colours, and ensure that the symbol can be produced in black and white as well.

Here are some examples of consumer products containing probiotics from Chr. Hansen, which might use the new symbol in the future:

Screen Shot 2014-01-08 at 14.10.44

Please supply the following:

  • The symbol in both colour and black and white, to scale, in digital format (EPS (CMYK), EPS black (CMYK), EPS white (CMYK), EPS (PMS), EPS black (PMS), EPS white (PMS) and illustrator CS4 ai.) Include the symbol in jpeg. and pdf. format.
    Please record your submission with your name and e-mail address
    Intellectual Property, Legal: We are interested in any intellectual property information regarding possible patents, trademarks, copyrights, etc. This includes IP you own or that others own that might present a conflict.
    Please submit in line with the Boblr® Format and Submission Standards.

You may submit more than one Solution. Please keep all your submissions and explanations separate from each other, ie submit them separately. Entry is free.

When you are ready to upload files, please use our Webcargo service and simply click on the button and follow the instructions. No need for usernames or passwords, and files will be securely encrypted when sending.

Please note that by submitting your Solution you accept the Boblr® Terms and Conditions.

A one time award of €3,000 will be paid for all rights to the winning submission.

February 3rd 2014 at 12:00 AM GMT

In evaluating your work, we will be asking ourselves a few critical questions:

  • Does the symbol tell the story in a simple way, which is easy to decode for the users, not only for our professional audience (e.g. Business people, pharmacists and doctors) but also consumers around the world?
  • Is the symbol distinctive and in a position to be filed as an official logo trademark?
  • Will it be effective and have strong visibility when used in various sizes and on various materials, as specified in the brief?

Thanks for your time and efforts – we will return to you shortly after the deadline!