............................................................................................... Simplify our science

............................................................................................... Simplify our science




Client: Chr. Hansen | Award: € 3,000 | Deadline: Closed

Create a simple analogy/story, including a visual symbol, to clearly describe a scientific concept. Your solution should make it easy to see, at a glance, that there is an important difference between probiotics species and strains.

WHO
Chr. Hansen is a global bioscience company that develops natural ingredient solutions. Among our products, we develop strains of probiotics that have proven health benefits. These probiotics are added to foods/drinks or sold as dietary supplements all over the globe—ensuring hundreds of millions of people around the world benefit from our products every day. Find out more about probiotics and our company here

WHAT
The World Health Organization (WHO) defines probiotics as ”live microorganisms which, when administered in adequate amounts, confer a health benefit on the host.”

But in the market today, there is a lot of confusion over probiotics. Many product labels indicate the presence of probiotics, promising important health benefits. However, not all probiotics have scientifically-documented health benefits.

To make a long story short, many products are sold with “species” level probiotics, but the documented health benefits are only available from “strain” specific probiotics:



Chr. Hansen wants to make it as easy as possible to understand that a true probiotic, one that has documented healthful effects, should be defined at the specific strain level – and not at the more general species or genus levels.

Here are two examples of the way we illustrate the difference today:







Your challenge is to make the difference even clearer and with more impact, using a similar analogy + visual format. You don’t have to understand all the science behind probiotics, and we think the illustrations and explanations in this brief should be enough to work from. Instead, please look at it as a creative communication challenge—how to simplify a potentially complex message.

Your solution will be used in a variety of ways—on internal documents, to support our explanations of the difference with customers (including doctors and scientists) and potentially with the public.

WHAT NOT
It is paramount that the explanation be simple. However, it needs to be relevant for a professional audience, including doctors and scientists, and it will be used globally. So please avoid local metaphors, discrimination as well as inappropriate symbols.

WHAT TO SEND
In the spirit of simplicity, we ask that your submission be simple as well. There should be no need for extra explanations.

Please describe your idea in a single powerpoint slide including the visual and/or analogy.
Intellectual Property, Legal: We are interested in any intellectual property information regarding possible patents, trademarks, copyrights, etc. This includes IP you own or that others own that might present a conflict.

Please submit in line with the Boblr® Format and Submission Standards

You can submit as many solutions as you like. You must submit a separate powerpoint page for each solution. Entry is free.

When you are ready to upload files, please use our Webcargo service and simply click on the button and follow the instructions. No need for usernames or passwords, and files will be securely encrypted when sending.

Please note that by submitting your Solution, you accept the Boblr® Terms and Conditions



AWARD
The winner will receive a one-time payment of € 3,000

WHEN
Closed

CRITERIA
Your submission will be judged on:

Simplicity: Is the description / visual symbol clear, concise and does it explain the complexity and answer the requirements?

Relevance: Is it understandable to the public, yet still appropriate for a professional audience (doctors, scientists etc.)

Compatibility: Can the description / visual symbol be used in various materials including powerpoints, speeches, printed materials etc.